Firstsource Solutions Limited — Updates, 22-05-2025: Press Release

Firstsource has partnered with Sanas to integrate AI-powered Real-Time Accent Translation in customer service, enhancing global communication without system upgrades. Early results show up to 17% sales efficiency gain, 21% increase in NPS, 18% lower average handling time, and 22% higher customer satisfaction. This supports Firstsource’s AI-focused strategy to boost agent productivity and deliver scalable, outcome-driven customer experiences across sectors.