Senco Gold Limited — PPTs, 30-05-2025: Investor Presentation

1. Financial Highlights:

Consolidated revenue reached INR 6,328 Cr, up 20.7% YoY. Adjusted EBITDA margin improved to 6.7% (+130 bps), with EBITDA at INR 425 Cr. Adjusted PAT grew 11.5% to INR 202 Cr. Same-store sales surged 18% in Q4, led by 21% volume growth and a 38% rise in diamond jewellery value. Old gold exchange accounted for ~40% of sales, with 61% from non-Senco customers. Inventory days improved to 160, while capital employed increased to INR 3,299 Cr due to showroom expansion. Finance cost rose due to higher borrowings but remains optimized through gold metal loans.

2. Strategic Initiatives & Growth Drivers:

Operating 174 showrooms (103 company-owned, 72 franchise), Senco is aggressively expanding in tier-III/IV cities via its asset-light franchise model. The launch of the lab-grown diamond and lifestyle brand Sennes targets millennials and Gen Z, complementing existing brands Everlite, Gossip, and Aham. Heavy investments in AI-driven marketing, CRM, omni-channel retail (apps, e-commerce, metaverse Sencoverse), and digital gold/silver platforms aim to enhance customer engagement and same-store sales growth.

3. Business Developments:

Five new showrooms opened in key Eastern markets during Q4. New collections under Everlite and Gossip were launched alongside growth in diamond jewellery and digital platforms My DigiGold/My DigiSilver. A QIP raised INR 459 Cr, and a share split improved liquidity. The refined franchisee model gains traction with enhanced training and marketing support to deepen penetration.

4. Market Position & Competitive Advantage:

Ranked India’s 2nd most trusted jewellery brand for the 4th year, Senco leads Eastern India with 198+ skilled Bengal karigars, blending craftsmanship and design innovation. Its expansive PAN-India presence, robust supply chain, in-house certification, and quality controls create strong differentiation. The asset-light franchise and digital-first model offer scale and flexibility versus peers.

5. Investor Implications:

Strong revenue growth and margin expansion highlight positive growth potential from tier-III/IV market penetration and digital initiatives. Lab-grown diamond and lifestyle brands may unlock higher-margin segments. Execution risk lies in fast showroom expansion and rising finance costs. Improved franchise model and working capital efficiency support sustainable cash flow. Overall, positioned well to benefit from organized jewellery retail growth in India.