Zee Entertainment Enterprises Limited — Updates, 09-06-2025: Press Release

Zee Entertainment has partnered with content-tech start-up Bullet to launch India’s first Micro-Drama App on ZEE5. The app features short-form, vertical episodes focused on younger viewers, using AI-driven personalization, gamification, and content pricing. This initiative strengthens Zee’s digital growth by tapping into the rising demand for quick, binge-worthy mobile content across multiple languages, leveraging its extensive user base and content portfolio.