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ITC has acquired 100% of Sresta Natural Bioproducts for ₹400 Cr upfront plus up to ₹72.5 Cr over 24 months. Known for the ‘24 Mantra Organic’ brand, SNBPL is a leader in organic packaged staples in India and the US, backed by ~27,500 farmers and 1.4 lakh acres of certified organic land. This deal boosts ITC’s presence in the fast-growing organic foods segment, expanding its portfolio and global footprint, positioning the company strongly for future growth in premium, health-focused categories.