Infosys Limited — Important, 18-06-2025: Updates

Infosys has announced a strategic collaboration with Adobe to enhance marketing transformation using AI. The partnership integrates Infosys Aster’s AI-powered marketing suite with Adobe’s digital experience tools to enable unified, personalized customer experiences at scale and streamline marketing workflows. Early implementations showed a 40% increase in digital engagement for a communication service provider and a 27% uptick in campaign performance for a retail client. The combined solution aims to help CMOs leverage AI to boost growth, automate marketing tasks, and improve operational efficiency.