Mirza International Limited — JV/Acquisition, 07-07-2025: Acquisition

Mirza International has acquired 100% ownership of Genesis Brands Inc, a newly incorporated US-based footwear retail and e-commerce company. This acquisition marks Mirza's entry into the US footwear market and expands its product portfolio into retail marketing and online sales. Genesis Brands Inc is a fresh startup with no prior turnover, signaling a strategic move into new geographies and channels. The acquisition was completed fully via cash consideration, positioning Mirza to leverage the growing footwear market in the US.