Max India Limited — Updates, 10-07-2025: Press Release

Max India’s subsidiary Antara Assisted Care Services has launched a digital campaign with actor Anupam Kher to promote active ageing through its D2C brand Antara AGEasy. The campaign highlights senior-focused health and wellness products like smartwatches, BP monitors, and aids designed to support independent living. With India’s senior population expected to more than double by 2050, Antara is expanding its footprint in senior living and assisted care services across Gurugram, Noida, and Bengaluru, addressing growing demand for expert, compassionate eldercare solutions.