S D Retail Limited — Important, 11-07-2025: Updates

S D Retail Limited is expanding its SWEET DREAMS sleepwear brand with 8 new exclusive brand outlets (EBOs) added recently, including locations at Lulu Mall, Kochi, and Central 120, Noida. The total EBO count has increased to 59, up from 51 earlier, with growth focused in North, West, and South zones. The brand leverages its strong national network and aims to boost wallet and wardrobe share in the underpenetrated sleepwear category, targeting 70 hours of weekly wear-time per customer. This expansion supports their push into Direct-to-Consumer channels across malls and digital platforms.