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Iris Clothings (IRISDOREME) has launched a new Kids Travel Wear collection under its DOREME brand. This strategic move targets children aged 2-16, entering the growing travel-inspired apparel market. The collection, featuring coord sets and jackets for comfort and durability, will be distributed exclusively through their extensive B2B network. This development capitalizes on India's booming domestic leisure travel segment, valued at approximately ₹2.25 lakh crore in FY24 with strong projected growth. The launch aims to capture a share of this evolving consumer lifestyle, supporting retail partners with high-utility products.