Bharti Airtel Limited — Updates, 17-07-2025: Press Release

Bharti Airtel has partnered with Perplexity to offer its 360 million customers a free 12-month Perplexity Pro subscription. This AI-powered search tool, valuing INR 17,000 annually, provides advanced features like deep research and access to premium AI models. This strategic move enhances Airtel's customer value proposition by delivering cutting-edge AI capabilities at no extra cost. It's Perplexity's first telecom partnership in India, positioning Airtel at the forefront of digital innovation for its vast user base.