VIP Clothing Limited — Updates, 22-07-2025: Press Release

VIP Clothing has partnered with Blinkit, launching its VIP and Frenchie innerwear brands on the quick-commerce platform. This strategic move expands their existing quick-commerce network, which already includes Swiggy Instamart and Zepto. The initial rollout will cover Karnataka and NCR, with future plans to extend across Gujarat, West Bengal, Maharashtra, Rajasthan, Telangana, and Uttar Pradesh. This collaboration aims to significantly enhance consumer accessibility and convenience, thereby bolstering VIP Clothing's direct-to-consumer strategy and strengthening its market presence in the rapidly evolving retail landscape.