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Westlife Foodworld's McDonald's India (West & South) has introduced a new 'Protein Plus Slice'. This 100% vegetarian, plant-based innovation, developed with CSIR-CFTRI, allows customers to add 5 grams of protein to any burger. This move revolutionizes protein customization in the QSR sector, enhancing menu offerings and addressing growing consumer demand for healthier options. It signals the company's commitment to food innovation and could drive increased customer engagement and sales.