Som Distilleries & Breweries Limited — Updates, 24-07-2025: Press Release

SOM Distilleries (SDBL) has launched "Mahavat Whisky" in the mid-premium segment, an ambitious brand rollout priced at ₹1000-1100. This strategic move aims to disrupt India's competitive alcobev market and set a new benchmark in the regular whisky category. SDBL is pivoting towards the fast-growing premium segment, expanding beyond its traditional success in value and mass segments. Initial availability begins in Bhopal, with a phased rollout planned across Madhya Pradesh, Delhi NCR, and other key markets. This launch signals SDBL's evolution into the premium beverage space.