Radico Khaitan Limited — Updates, 28-07-2025: Press Release

Radico Khaitan has launched 'The Spirit of Kashmyr,' marking its debut in the luxury vodka segment. This strategic move, offering Indian Natural and Indian Saffron variants, strengthens the company's premiumisation journey. Priced at INR 3000 and INR 2500 in Uttar Pradesh, the new vodka aims to capture growing demand for premium experiences. As a leader with over 60% market share in the vodka segment, Radico Khaitan is poised to set new benchmarks and redefine the Indian alcobev landscape. Rollout will expand from Uttar Pradesh to other key markets.