Aditya Birla Fashion and Retail Limited — Important, 13-08-2025: General Updates

Aditya Birla Fashion and Retail's wholly-owned digital fashion subsidiary, ABDFVL, has secured a significant investment of up to INR 437 Cr from ServiceNow Ventures Holdings, Inc. This strategic funding, facilitated through a private placement of compulsorily convertible preference shares, is set to boost ABDFVL's growth initiatives. This development underscores ABFRL's commitment to strengthening its digital fashion footprint and brings a key external investor to support its rapidly expanding ventures. A clear positive for the company's digital segment.