Colgate Palmolive (India) Limited — Updates, 14-08-2025: Press Release

Colgate-Palmolive (India) has unveiled a key business development, partnering with global K-pop icon IU as the first-ever brand ambassador for Colgate Visible White Purple in India. This strategic collaboration aims to integrate popular K-beauty trends with oral care, sharing IU's secret to a radiant smile with Indian consumers. The campaign, spanning digital, television, and social media, emphasizes the product's ability to color correct yellow tones for a whiter smile. This move could significantly enhance brand visibility and strengthen Colgate's position in the evolving oral beauty market.