Pidilite Industries has launched a "Saksham Niveshak" campaign, announced through recent newspaper advertisements. This 100-day initiative focuses on boosting shareholder engagement by encouraging updates to their Know Your Customer (KYC) details and other relevant information. The core objective is to ensure that shareholders receive their unpaid or unclaimed dividends, thereby preventing these funds from being transferred to the Investor Education and Protection Fund. This campaign directly benefits investors by helping them maintain accurate records and secure their rightful payouts.