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TVS Motor's UK-based subsidiary, Norton Motorcycle Co. Ltd, has established Norton USA LLC as a 100% wholly-owned step-down subsidiary in Delaware. This strategic expansion aims to boost Norton UK's presence by directly handling the sale, distribution, and marketing of its products and services across the USA. This move directly targets geographic market expansion and could enhance global sales for the Norton brand. No immediate deal value was disclosed as Norton USA is newly incorporated and set to begin operations.