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Rupa & Company saw Q2FY26 revenue grow 8% YoY to ₹320 Cr, fueled by 14% volume growth in Economy & Mid-Premium segments. Despite YoY declines in Q2 EBITDA (₹22 Cr, 7% margin) and PAT (₹15 Cr, 4.5% margin), the company showed strong sequential recovery from Q1. Exports surged 28% YoY (4% of H1 revenue), with Modern Trade contributing 8%. Management notes margin pressure but is focused on reigniting mid-premium, optimizing product mix, and enhancing distribution for profitable growth. With a ₹18 Cr net cash surplus, management expresses confidence in future growth and long-term value creation.