Credo Brands Marketing Limited — PPTs, 09-02-2026: Investor Presentation

Credo Brands (MUFTI) faced a challenging Q3 & 9M FY26, with revenue declining 6% and 8% YoY, respectively. Profit after tax saw a steeper drop of 62% and 41% due to softer consumer sentiment, a weaker festive season, and margin pressure from GST reforms on products below ₹2,500. Bottomwear and Shirts remain key revenue drivers.

The company is pushing 'MUFTI 2.0' to premiumize stores, merchandise, and brand storytelling. They're adding around 20 new premium stores in key locations and significantly increasing marketing spend (8-10% of revenue) to boost brand equity. A strong focus on the D2C online channel has driven 87% growth in sales from their own website. Twelve new 'MUFTI 2.0' stores with the refreshed brand identity have opened, showing encouraging initial consumer response. The total store count stands at 446.

In Q3, Revenue was ₹146.1 Cr, and PAT was ₹7.0 Cr. For 9M, Revenue hit ₹429.7 Cr, and PAT reached ₹32.1 Cr. EPS for Q3 was ₹1.1. Management acknowledges cautious near-term demand but is confident in its long-term strategy, expecting to benefit from brand investments and normalizing consumption.