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Prithvi Exchange (India) Limited has launched its 'Forex on WhatsApp' service, a significant digital initiative aimed at enhancing customer engagement and accessibility in the D2C segment. This move advances the company towards a "BrickClick" model, seamlessly integrating its extensive physical branch network with modern digital interfaces. Customers can now instantly access live foreign exchange rates, initiate booking requests for currency purchase, encashment, or remittance, and resolve forex queries directly through WhatsApp. This strategic step strengthens the company's scalable digital infrastructure and future-ready service delivery, combining trusted institutional expertise with cutting-edge digital capabilities for a seamless forex experience.