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Adani Enterprises, through its subsidiary Adani Airport Holdings, has acquired 100% equity in SKYIWAVE Private Limited for INR 3 Cr. This strategic acquisition brings an Out of Home (OOH) advertising and media solutions provider into the Adani ecosystem. The move aims to operate and maintain OOH advertising, hoardings, and innovative media solutions, likely enhancing revenue streams and leveraging Adani's existing infrastructure, such as airports, for high-visibility media presence. This strengthens Adani's footprint in the advertising space.