AJC Jewel Manufacturers Ltd — Important, 16-04-2026: Company Update

AJC Jewel Manufacturers (BSE: 544425) has launched Esthara Jewels, marking its entry into the premium silver fashion jewelry retail market. This new brand, featuring a flagship store in Thrissur and a D2C e-commerce platform, targets Gen-Z and modern professionals with accessible, art-led designs in 925 Sterling Silver and 24K Gold plating. Esthara Jewels enhances customer trust with a 1-year warranty, lifetime free replating, and a buyback policy. This strategic shift towards organized retail is crucial for AJC Jewel's "Vision 2028," which aims for a revenue target of ¥1,200 crores and includes planned expansion across South India.