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Eco Hotels and Resorts has launched its first boutique hospitality property in Udaipur, Rajasthan, marking a key strategic expansion. Located near Govardhan Lake, the property features well-appointed rooms, the debut EcoSip Café, and "Kick In The Brick," a double-deck rooftop restaurant. This launch strengthens the company's presence in a high-growth tourism market and diversifies revenue streams from accommodation, food & beverage, and events. This move aligns with its strategy to expand across India's leading tourism hubs, enhancing brand value and leveraging EaseMyTrip's 13% stake for potential synergies.