Affle 3i Limited — JV/Acquisition, 13-06-2026: Acquisition

Affle 3i's subsidiary is acquiring key AdColony Assets from Digital Turbine for $4.70 million (approx. 39 Cr) cash. This strategic move focuses on gaining AdColony's SDKs, tech platform, publisher integrations, and brand. The acquisition aims to significantly boost Affle's consumer platform by increasing touchpoints and enhancing audience intelligence. This will drive better conversions for advertisers and strengthen market penetration, particularly in developed regions, leveraging AdColony's established brand reputation. It's a clear play to deepen Affle's ad tech capabilities and market presence.