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Asian Paints reported strong Q1 FY27 results with 9% volume growth and 18% consolidated revenue increase, driven by premiumization, robust B2B performance, and international markets growing 27%. Consolidated PBDIT margins expanded to 20.6%. Management emphasized innovation (17% revenue from new products), expanding service offerings, and strategic backward integration, including the upcoming VAM-VAE plant. Despite raw material volatility and intense competition, the company aims for 8-10% full-year volume growth, focusing on brand strength, cost efficiency, and upgrading consumers. Rural demand outpaced urban, balanced by strong B2B in urban centers.