Credo Brands Marketing Limited — PPTs, 11-08-2026: Investor Presentation

Credo Brands (MUFTI) reported Q1 FY27 revenue growth of 5% to ₹125 Cr, with gross profit also up 5% to ₹77 Cr, maintaining a 61.6% margin. However, profit after tax fell 63% to ₹2.3 Cr, and EBITDA dropped 14% to ₹27 Cr. This dip was primarily due to increased investments in brand building and marketing, reaching 8.5% of revenue, aimed at long-term brand strength.

The company is pushing its 'MUFTI 2.0' transformation, focusing on premiumizing the brand and elevating customer experience. This includes optimizing its retail network by opening 5 new stores while closing 7 underperforming ones to boost quality and productivity. MUFTI is also expanding its direct-to-consumer (D2C) channel and digital presence, with sales from its own website growing ~7%.

Management acknowledges soft discretionary spending but sees marketing investments as vital for future growth and aims for 8-10% of revenue for marketing in FY27. Despite a cautious global outlook, they are committed to building MUFTI into a top Indian menswear brand, banking on India's evolving casual lifestyle market.