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    ALPHA TRIBE

    Crompton Greaves Consumer Electricals Limited — Updates, 19-08-2026: Press Release

    19-08-2026 | 02:49 pm

    Crompton unveiled its new Master Brand Identity, 'Crompton 2.0', with 'Cephyr' emblem and 'Amazing, Every Day' tagline, supporting premiumisation. It launched 'Crompton Rhion', a super-premium brand, entering the ₹5,565 Cr water purifier market with the Rhion Water Biofier, targeting growth.

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