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    ALPHA TRIBE

    Allied Blenders and Distillers Limited — Updates, 01-09-2026: Press Release

    01-09-2026 | 10:11 am

    Allied Blenders (ABD) relaunched Officer's Choice Blue whisky with premium packaging and a refreshed identity. This operational upgrade, rolling out phased, aims to capture market share in the Premium & Above segment, bolstering brand relevance and future growth prospects.

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