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Incorporated in 2006, Pramara Promotions Limited is engaged in the business of ideation, conceptualization, designing, manufacturing & marketing of promotional products and gift items.
Pramara Promotions crossed ₹116.3 Cr revenue in FY26, up 32.8% YoY. EBITDA surged 51.8% to ₹20.73 Cr, and PAT jumped 70% to ₹10.04 Cr. The company expanded into licensed toys with a Japanese firm, strengthening its product portfolio and global presence.
Pramara Promotions has cancelled its proposed preferential issue of 13.68 lakh equity shares and 34.92 lakh warrants due to volatile market conditions. The company states this has no material impact on operations or financials, exploring future capital options.
Pramara Promotions' board approved new allottees for 1.67 lakh convertible warrants as part of its preferential issue. This fundraise, targeting Rs 177.39 Cr from both shares and warrants at Rs 365 each, aims to boost working capital, fund expansions, and repay debt.
Pramara Promotions is acquiring 417 production molds from Grani & Partners S.p.A. for 42 consumer product lines, including licensed IP from Marvel/Disney. This bolsters its promotional products business and fast-tracks the launch of "Toy Works" in H2 FY27.
Pramara Promotions partnered with Sega Corporation, Japan, for a strategic licensing and manufacturing agreement. They will produce and launch licensed Sega products, starting with "Crayon Shinchan," in the Indian retail market, enhancing domestic manufacturing and IP portfolio.